Few more basic truths than this, and so routinely ignored. A new Popeye's Chicken franchise just opened here, and you would think it was the second coming of Christ. I saw lines of people waddling up to it when I drove by on opening day. One of the big topics on our neighborhood Nextdoor social media page, between the lost dogs, people bickering, and constant virtue signaling, are odes to any new crappy chain restaurant opening up, which we seem to have an explosion of lately. The emotional love I see expressed over a hamburger can be disconcerting. And you can be pretty sure they aren't jogging down to the local Whataburger.
 

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